Comparing Online Retailers Online shopping evolves the same way, so just as traditional shoppers review alternatives before a shopping trip, online shoppers should compare online retailers before making a commitment. This is vital because not all retailers provide the same level of service. Depending on the retailer, you might see different price tags for the same product, different shipping costs, and different return policies. These factors, although unrelated to the product itself, can make or break a shopper’s overall experience. Additionally, the image of the online shop is a major factor that affects the customer choice. In this article, we will explore how elements such as price, shipping, and return policies can be used to compare online retailers. Using Price as the Tool for Comparison Price is often the first thing that pops up when comparing retailers, whether you’re shopping online or in brick-and-mortar stores. That’s a big deal because retailers don’t always sell th...